Diva Cup

With a new generation getting their periods comes new traditions. This campaign helps introduce an alternative to traditional tampons and pads while keeping it real.

Back to work

Not everyone wants super pink and frilly packaging on their hygiene products. The first step of this campaign was a product rebrand.

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Getting your period for the first time can be scary and full of unknowns. Everyone needs a “big sister” to get them through it.

Instagram stories were created with footage from the pre-roll welcoming this new generation to the inner revolution.

OOH placed in stores that carry Diva Cup products.

Actress Anna Cathcart (To All the Boys I’ve Loved Before) shares stories from when she first got her period on TikTok, breaking any stigmas or shame surrounding the topic.

This student project has no affiliation with the brand name and the artwork on display is solely for educational purpose.

Hulu ad that reminds viewers that the inner revolution takes no breaks.