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Elizabeth
Escott
Frontier Airlines
With Frontier's Discount Den, the cubs fly free. This campaign follows the Three Bears as they fly across the country to seek an apology from Goldilocks.
The main element of this campaign is a children's book that retells the story of the Three Bears from their point of view.
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OOH in airports that replicate the journey of the Three Bears.
Merch that will be given out on Frontier flights along with a copy of the book.
Partnered with local zoos, Frontier also allows families to visit the Three Bears in person at bear enclosures.
This student project has no affiliation with the brand name and the artwork on display is solely for educational purpose.
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