top of page
logo website-01.png

Smile Direct

With zits, weird smells, and the looming presence of needing their teeth straightened, all teens and tweens want is a space to tune everything out.

The Upside Frown is a sensory experience and safe space for teens to take a minute to just breathe.

Mall_Mockup (1).png
MovieTheater_Mockup (1).png

Once inside the booth, the individual is taken on personalized guided meditation.

OOH ads are placed in the location of the Upside Frown booth.

mall OOH.png
theater OOH.png

If teens aren't able to experience the Upside Frown, they have the option of utilizing the Feel a Little Better Blinders or getting a pep-talk from the brands social.

feed_mock.png

This student project has no affiliation with the brand name and the artwork on display is solely for educational purpose.

Charli D'Amelio partners with Smile Direct to show that even she needs a break sometimes.

charlie_mac_mock.png

Partner: Matthew Bielak

bottom of page